In view of the Milano–Cortina 2026 Winter Olympics, Campagna Amica and Terranostra are promoting Slalom Km Zero, an initiative dedicated to rural tourism, designed to help visitors discover the regions of Lombardy, Veneto, and Trentino Alto Adige through authentic experiences that combine nature, culture, and zero-kilometre flavours.
The project features an interactive digital map, also accessible on smartphones, guiding visitors along the routes connecting the Olympic venues and highlighting all participating agritourism facilities included on the map.
To complete the experience, a paper passport is available free of charge at participating farm stays: each time you visit a facility listed on the map, you receive a stamp. Once you collect five stamps, you will be entitled to a 10% discount, redeemable at the facilities featured on the map.
Events across the territory
The project will also be supported by Coldiretti / Campagna Amica events in the Olympic areas, including:
- Bormio – Coldiretti Valtellina Village, at the Giardini V Alpini in Bormio, from 4 to 22 February
- Cortina d’Ampezzo – “Slalom of Agri-Food Excellence” at Casa Veneto, from 6 to 20 February (calendar and participating federations presenting their excellence to follow)
- Cortina d’Ampezzo – “Slalom of Inclusive Agri-Food Excellence” at Casa Veneto, from 9 to 11 March
- Cortina d’Ampezzo – “BAITA COLDIRETTI”, farm aperitifs held alongside the “Slalom of Excellence” presentations
Click on the image to explore the Campagna Amica – Terranostra maps – Olympics Special Edition.
